When we talk about our product family here at Ritual, we find ourselves saying that they're “more than just multivitamins.” Yes, Ritual is a multivitamin (and now, a protein!) that includes multiple nutrients, which means the term “multivitamin” applies. But Ritual strives to offer way more than other traditional multivitamins.
Convenient 2-in-1 formulas, targeted to different life stages.
Instead of having to assemble together everything you need, the beauty of Ritual is that we offer several multivitamins formulated with a certain life stage in mind—housed in just two daily capsules (or three gummies, in the case of Essential for Kids).
Want a specific example? Some traditional multivitamins may not contain certain nutrients like omega-3 DHA, because it can be difficult and costly to include in a multivitamin with other nutrients. Our convenient 2-in-1 formulation process makes it possible—and our omega-3 DHA is vegan, too. (It's sourced from microalgae, FYI.)
We take that 2-in-1 approach for our multivitamin formulas—and on that note, the Ritual fam is growing rapidly. After starting with our Essential for Women 18+ formula (followed by our best-selling Essential Prenatal), we've expanded to life stages ranging from postmenopause and postpartum to men, kids, and teens.
Micro, meet macro.
Micronutrition—that is, supporting your vitamin and mineral needs—is important to us. But when we talk about addressing nutrition gaps and eating a balanced diet, we can't ignore macronutrients like protein, carbs, and fat. It's a big reason why we launched Essential Protein for three different life stages—no matter how healthfully we eat, protein gaps can still happen, and those needs can evolve over time. We formulated our plant-based Essential Protein with pea protein and methionine to create a complete amino acid profile—as well as choline, a methionine helper ingredient that also supports brain health.*
Bottom line? We think this daily Ritual is something worth sharing with the whole family.