- Nutrient overflow is real: Overdoing it on one nutrient might impact another. Most of us can get a lot of the nutrients we need through diet alone.*
- We take a food-first approach to our multivitamins, nixing the excess (like shady fillers and additives). Instead, we focus on nutrients to help fill gaps in people's diets.
Unread emails. Cologne. Dinner options. Sometimes, less really is more—and from our POV, that includes your multivitamins.
For example, did you know that you probably get plenty of vitamin C from your diet alone? And vitamin A, and selenium? It’s easy to see these nutrients on a vitamin label and assume that they’re needed. After all, more of a good thing probably can’t hurt, right?
There’s a delicate balance to the way that nutrients work together in our bodies, and too much of one thing can impact another. Plus, it’s just not always necessary—and in some cases, can even be harmful. (More on that in a minute.) We’re all about a food-first approach to nutrient intake, and believe a multivitamin should only help fill the gaps in your diet. That’s why you’ll only find nine nutrients in our Essential for Women, ten in Essential for Men, and twelve in our Essential Prenatal. Hold the extras, please, including mystery ingredients and other shady additives.