- Conducting a clinical trial isn't necessarily an industry standard. But it's important for us to go above and beyond in illustrating the value of our products.
- And for our first clinical trial, results were significant: Essential for Women was shown to increase vitamin D levels by 43%, and shown to increase DHA levels by 41%, compared with no changes observed in the placebo-controlled group.*
Our standard from the very beginning has been to create a multivitamin we ourselves would be proud to take—even if the road to meet that standard would be far from easy.
That’s why completing our first clinical trial was such a big deal: While we have always used evidence-based research to feel confident in our formulas, being able to quantify the specific impact of Essential for Woman takes us a step further. Completing clinical trials is not always a required industry standard, and demands a significant capital investment that is not always easy for a relatively new business to make. But at Ritual, setting an exceedingly high bar for ourselves is our M.O.—all in the name of helping to make an impact on our customers’ health.
And it paid off: We’re thrilled to share significant results from our 12-week clinical trial, which was conducted as a double-blind, placebo-controlled trial in a partnership with Auburn University, on 94 women ages 21 through 40.
Essential for Women was shown to increase vitamin D levels by 43%, while no changes were observed in the placebo-controlled group.
Grey = placebo; Yellow = Essential for Women
That’s according to blood plasma levels of vitamin D, measured after 12 weeks. On average, this put the Ritual group’s vitamin D levels in the “sufficient” range: that is, above 40 ng/mL as recommended by vitamin D council guidelines. This is significant, because we formulated Essential for Women with the knowledge that the majority of women do not consume optimal levels of vitamin D due to a variety of factors (urban living, time spent outside, and even SPF can all play a role). Given that vitamin D helps play a supporting role in immune health, muscle function, and bone maintenance, this is less than ideal.*