- Introducing Essential for Men 18+ and Essential for Men 50+, formulated to help fill gaps in men’s diets.*
- While men and women have certain dietary gaps in common, they also have slightly different nutrient needs.*
Hey there, guys. Have you heard the news? We’re officially welcoming you into the Ritual fam with the launch of Essential for Men 18+ and Essential for Men 50+, our new suite of multivitamins formulated to help fill gaps in men’s diets.*
Why is that a big deal? Because while our product world started with Essential for Women—and many of us have certain dietary gaps in common—you also deserve a multivitamin formulated with you in mind. Men have slightly different nutrient needs, after all, which is why we include more of some ingredients in Essential for Men, and skip others. Allow us to explain.
Men’s diets may be falling behind.
Whether you identify as super fit or even just healthyish, the truth is that many of us may have blind spots when it comes to our diets. For example, men tend to score lower on the Healthy Eating Index (which compares daily nutrient recommendations with the way Americans are actually eating) when it comes to fruits, vegetables, and whole grains intake.* (1)