Ritual was founded on the belief that people deserve to know what they’re putting into their bodies and why—that’s the core of our Made Traceable approach, and overall commitment to unparalleled standards for transparency. On that note, we know that what’s not included in our products can be just as important to you as what is. We feel the same way, which is why we have used Non-GMO ingredients since day one.
First off: What’s non-GMO?
Genetically modified organisms (GMO) are living organisms that have been artificially modified through genetic engineering. Often, GMOs are engineered to withstand pesticides and other chemicals. The impact of GMOs isn’t entirely known. But we believe that our customers should have full confidence in the composition of their products, for themselves and for the planet. That’s why we opt for non-GMO ingredients. (1)