- The nutrient forms your body likes best are the same forms found in healthy foods.
- A clean vitamin means no allergens, questionable fillers, toxic mystery ingredients, sugar, GMOs, or gluten. Only vegan ingredients.
When our founder Kat started Ritual, she had one mission: to inspire healthy habits that make women feel their best every day. The first step was to create a new kind of daily multivitamin — a vitamin supported by the latest research on what women need. Kat teamed up with vitamin industry vet Dr. Luke Bucci, making him Ritual’s VP of R&D, and they gathered a team of researchers — together, they developed a better process for making vitamins.
Since the existing industry processes for formulation didn’t produce products Kat and the team felt good about, they had to break from tradition and make something from the ground up. The Ritual team’s process was to start with evidence, absorbable forms, prioritize clean ingredients, and make everything easy to use. And the process worked: Ritual first developed Essential for Women — the reimagined everyday multivitamin. Shortly thereafter, Essential Prenatal — the vitamin for preparing and during pregnancy — was born.
It took Kat and the team a whole lot of work to create a process for making products that satisfied their standards of quality and efficacy. But everything good takes time. And that’s how they did it their way. In the spirit of transparency, here’s exactly how the Ritual method works.