The Ritual Method

4 min read

Essential Takeaways

  • The nutrient forms your body likes best are the same forms found in healthy foods.
  • A clean vitamin means no allergens, questionable fillers, toxic mystery ingredients, sugar, GMOs, or gluten. Only vegan ingredients.

When our founder Kat started Ritual, she had one mission: to inspire healthy habits that make women feel their best every day. The first step was to create a new kind of daily multivitamin — a vitamin supported by the latest research on what women need. Kat teamed up with vitamin industry vet Dr. Luke Bucci, making him Ritual’s VP of R&D, and they gathered a team of researchers — together, they developed a better process for making vitamins.

Since the existing industry processes for formulation didn’t produce products Kat and the team felt good about, they had to break from tradition and make something from the ground up. The Ritual team’s process was to start with evidence, absorbable forms, prioritize clean ingredients, and make everything easy to use. And the process worked: Ritual first developed Essential for Women — the reimagined everyday multivitamin. Shortly thereafter, Essential Prenatal — the vitamin for preparing and during pregnancy — was born.

It took Kat and the team a whole lot of work to create a process for making products that satisfied their standards of quality and efficacy. But everything good takes time. And that’s how they did it their way. In the spirit of transparency, here’s exactly how the Ritual method works.

Ritual's Ingredient Philosophy

We've sourced the high-quality ingredients from around the globe.

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Start with Evidence

Before we even begin making a product, our in-house science team reviews thousands of human research studies. This search for evidence helps us decide what exactly should go into our products and why.

All of this research also helps us determine the ideal forms of every nutrient we include. Nutrients come in many varieties, and some work better in the body than others. We look to research to tell us which forms we should use.

Find the Best Forms

When it comes time to source our ingredients, we scour the globe for the ideal nutrient forms backed by clinical studies done on humans. The nutrient forms your body likes best are the same forms found in healthy foods. However, these ingredients are usually very expensive and sometimes rare, which is why we have to search the world for them. Our ingredients are truly international: we use Magnesium from Utah Vitamin E from Argentina, and Omega-3 algal oil from Canada, just to name a few. We find our ideal forms and worry about cost later. Thanks to our direct-to-consumer model and operations wizards, we never compromise quality or price.

Clean Vitamin

No questionable fillers, toxic mystery ingredients, sugar, or gluten. Only vegan-friendly ingredients.

Keep it Clean

In addition to letting science lead the way, we strive to create a clean vitamin. We actually use the products we make, so we would never put something in there that we wouldn’t want to swallow ourselves. Simple, right? Well, not so much. Because of our commitment to clean formulations, we’ve actually had to challenge a lot of industry standards. Our suppliers often say, “There’s the way we do things, and then there’s the way we do things for Ritual.” We never take no for an answer in the pursuit of truly clean and safe products.

Essential for Women

The foundational-to-health nutrients most women are missing, all in a smart capsule.
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Design for Simplicity

Trying to be healthy is already hard; your vitamin regimen shouldn’t make it harder. Even though everything we do to create our products is pretty complicated, we design with user ease in mind. Good examples of this are the beadlet-in-oil technology used in Essential for Women and the dry ingredient capsule (nested inside an oily-ingredient-containing capsule) used for Essential Prenatal. These innovative multivitamin designs put both oily and dry nutrients into a single pill.

Another good example of simple, easy design lies in scent: Essential for Women comes with a minty tab in every bottle and a lemon tab graces every bottle of Essential Prenatal. Both tabs are made with peppermint and lemon peel oils, respectively, and both tabs make the vitamins more pleasant to take, since a lot of people don’t love the ocean-y scent of Omega-3 algal oil. Adding a pleasant, clean scent is a simple solve to make sure that all of us get the Omega-3s we need.

All in all, Ritual’s philosophy is about products that make sense for your health and your day-today life. It should be easy. So we make it that way.