If you’re considering a daily multivitamin (and there’s a host of reasons why you may want to), it’s worth taking the time to dig a little deeper. Why? The truth is, not all multivitamins are created equal—and the key to finding the best multivitamin match for you comes down to asking the right questions.
As counterintuitive as it might sound, ensuring it contains essential nutrients is just the starting point—actually, it’s kind of the bare minimum. To reap the full spectrum of support, there’s much more you’ll want to take into account beyond nutritional needs before making the commitment (think factors like genetic variations, dietary restrictions, even age). Ideally, this process is about finding the right fit, your forever favorite—and by putting in the necessary due diligence now, you’re paving the way toward creating a habit that will actually stick around for the long-term.
Call it what you want: being a skeptic (we feel you), dotting your i’s and crossing your t’s, doing the research… We call it building a Ritual. Let’s get into the specifics!
First up: What does the supply chain look like?
Simply put, if you don’t know… It’s probably a no-go. It may seem like a tall order—that is, using supply chain transparency as a prerequisite for consideration—but holding your multivitamin supplement (or any dietary supplement, really) to this standard helps ensure you’re shopping from brands that you can trust with your health. At Ritual, we call this Traceability: the non-negotiable belief that you should know what you’re putting into your body and why—along with the quality and sourcing of said ingredients. While you might assume being upfront is the norm, the reality is more surprising: None of the five best-selling men’s multivitamins share the supplier, final location of manufacturing, and purpose of each ingredient on their site.† Essential for Men is Made Traceable™—the supplier, final location of manufacturing, and purpose of each ingredient is on Ritual.com.
†Based on the top 5 US men’s multivitamin brands by 2019 & trailing 12 month retail sales (through April '20)