Doing your fair share of research before committing to a daily multivitamin is never a bad idea—after all, you deserve to know what you might be putting in your body and why. That’s not to mention that the world of micronutrition and dietary supplements can be a tad confusing, and it doesn’t help that some brands aren’t exactly upfront about what they’re including in their formulas.
So rather than spending valuable time playing detective, allow us to break it down on your behalf. After all, we had so many questions about the multivitamin space that we set out to reimagine it entirely—so asking questions, challenging standards and digging deeper is kind of our M.O. In other words: Hello, fellow skeptic. You’re in good company.
1. Are the ingredients made traceable?
If you want to really get to know your ingredients, you should be able to see where they come from and why they’re there. Pretty simple, right? But believe it or not, none of the five best-selling women’s multivitamins share the supplier, final location of manufacturing, and purpose of each labelled ingredient on their site.†
†Based on the top 5 US women’s multivitamin brands by 2019 & trailing 12 month retail sales (through April '20)
Essential for Women is Made Traceable™—the supplier, final location of manufacturing, and purpose of each labelled ingredient is on Ritual.com. We also share interviews with our manufacturers, members of our research team, and Scientific Advisory Board so you can really get to know the people behind the products. It’s transparency, with receipts.