- In her pursuit of helping women be their best every day, the founder of Ritual embodies what it means to make yourself: Katerina Schneider pours herself into that mission with heart and relentless attention to detail.
- But a big part of that journey has also been about learning to put herself first, even while juggling the endless demands of her business and motherhood—because taking that time for balance allows her to be more discerning and present in her work.
The greatest tool in a woman’s toolbox isn’t a cosmetic or a brush. It’s self-determination—the daily commitment you make to yourself and your future, and the hard work and rituals that create the foundation for that journey. Make Your Self is a series that spotlights the stories of women who fiercely embody this relentless pursuit.
While Katerina Schneider's vision for Ritual has always been to build a foundation of health for all generations of women, the company actually began with a moment of self-indulgence: When she was pregnant for the first time and unable to find a clean, science-backed, vegan-certified prenatal vitamin she could actually get behind, she decided she'd be better off just creating her own.
"In a way, I selfishly invested in myself," she says. "I invested in something that I knew would bring me a lot of joy, which was combining kind of the science and creative sides of my past and my life—and relentlessly pursuing the product of my dreams."
It paid off. With the coming launch of Essential for Women 50+, her dream of completing a life cycle of multivitamins for women is starting to come to fruition—even if for Kat and Ritual, it's really just the beginning. "It's really empowering to have created a company that has you covered throughout different life stages," she says. "Creating something that supports us for life is a really powerful thought."