"I had done it for so long that I wasn't sure what else I was going to do. I was actually feeling really low because I just couldn't figure things out. So I started working out because it was the one thing I could control. Everything else was so out of control: my finances, people who I thought were friends weren't calling me back.

"I tried so many times to get back into the music industry. I kept knocking on doors. I had been so successful. I'm like, Why can't I get a job? I mean, I signed some really amazing acts and I'm still talented and I just couldn't figure out why it wasn't happening for me anymore. It was like I had the midas touch at one time and then everything started turning to dust. It was that dramatic for me.

"But I decided that even if I feel down-and-out, I'm not going to look down-and-out. That led me to the really tough workouts at Crossfit. And after those workouts, I would think: Somebody should know I did this. This is insane. So I started posting them on social media. 'I just ran two miles—I've never run before.' 'I did 50 kettlebell swings.' People started telling me how I inspired them and motivated them to get up and and do something themselves. So that's where it all started. And it just evolved."

"I was like, 'Okay, music is not it anymore. You have to figure out something else.' Since I was at rock bottom by this point, I decided to ask myself: 'What do you want to do every day?'

"The answer: 'I want to wake up everyday, work out and practice other forms of wellness and self care, and monetize it. I don't know how I'm going to do that, but that's what I want to do.'"

"I got to the point where I knew I had to toot my own horn. No one else is gonna do it for you. I started even with the music stuff I had done—even though it was behind me, I had to start telling people what I'd done and make my voice heard because I've done a lot and I deserve to be recognized for it.

"Friends my age, especially Gen-X people were not with the Instagram thing when it first came out. They were like, 'Why are you taking so many? Are you okay? Why are you taking pictures like a teenager?' [laughs] Then that turned into, 'Well, I see what you're doing and it looks really interesting, but how do you monetize it?'

"I didn't know. I couldn't articulate how. But I just felt like I was headed in the right direction and knew it was going to happen."

"I look at what I'm doing now and few years ago this didn't exist, so I couldn't have planned this. I couldn't have planned my life right now. So I don't know what the future exactly holds. I think it may be something that doesn't exist yet, so I don't want to plan too far ahead. There might be certain things I want to do within a year, but beyond that I know that whatever I'm doing within that year will take me to the direction I want to go. I just don't know exactly what it is yet, but I'm comfortable not knowing."