Ritual was started with a simple question: “Do we need multivitamins at all?”
If you’ve ever wondered the same, know that you’re in very good company: Our founder & CEO never took multivitamins regularly before launching Ritual, and as a lifelong healthy eater, she wondered what nutrients she was actually missing from her diet. 68 percent of our customers are on a similar wavelength, reporting that they were never consistent with other vitamins in the past. In other words, we were made for skeptics, by skeptics. And we all kind of wish multivitamins didn’t need to exist.
It’s why we developed our multivitamins with a less-is-more approach—we think that some things are better left unsupplemented. Unfortunately, there are a few other specifics that come into play, even for those who go out of their way to eat a balance of healthy, nutrient-rich foods. But for the sake of argument, let’s imagine, for a moment, a world where we didn’t need multivitamins at all. What would some of those scenarios look like?
Scenario 1: Dietary restrictions are nonexistent.
If you’re vegan, vegetarian, or have any food allergies, it can leave you vulnerable to certain nutrient gaps. Vitamin B12, for example, is an important contributor to energy-yielding metabolism and brain function—but it’s found primarily in red meat and other animal products. Omega-3 DHA, which helps with vision support and brain health, is generally sourced from fish. In a world without supplemental vitamin options, cutting out these kinds of foods would be off the table—which is kind of a tall order for some of us, right?*
Scenario 2: It’s easy to eat a perfect spectrum of nutrient-dense foods, 100% of the time.
Make no mistake. We always encourage filling your plate with a variety of nutrient-rich foods—all the better to maximize your dietary nutrient intake. But in a world without supplements, there wouldn’t be much wiggle room at all. You’d probably need to spend a lot of time and effort ticking all the boxes for the nutrients you need, especially those that can be tough to get through diet alone.