Nutrients In Bioavailable Forms
It makes sense that you want to aim for nutrients that your body can properly utilize, right? That’s called bioavailability—and it’s not necessarily a given when it comes to other multivitamins on the market. Take folic acid, for example: While this synthetic form of folate is highly stable (which is one reason why folic acid is used in a lot of supplements), it’s also not necessarily the ideal form for your body to use. In fact, up to 40% of women have a genetic variation that makes it more difficult to properly utilize folic acid, which is why we use a version of folate called 5-MTHF in our multivitamins: It’s been shown to be more bioavailable than folic acid, so that even those with that MTHFR genetic variation can support their folate needs. (This is especially important for pregnant women, since your folate needs increase when you're expecting.)
Another example is iron. Our multivitamins use an amino-acid chelate form of iron, which is the same form you’ll find in food: this form has been clinically studied and tends to be gentler on the stomach and efficient for your body to use.
We can't leave out B12. This B vitamin is incredibly essential: One of its jobs is helping with normal cell division (and since cells are the building blocks of, oh, everything, that’s a really big deal). But for vegans and vegetarians, getting enough Vitamin B12 can be tricky, since it’s primarily found in fish, meat, eggs, and milk. We use a vegan-friendly form of B12 called methylcobalamin, which is the same form found in our bodies.
Similarly, omega-3 fatty acids are traditionally not very vegan-friendly: A lot of supplements source their omegas from fish oil. But did you know that fish actually get their omega-3 content from the algae they eat? So we went straight to the source: Our vegan omega-3 DHA is harvested from fermented microalgae.