For Skeptics,
by Skeptics
We’re Made Traceable®.
For us, reimagining the multivitamin has always been about more than just combining great ingredients — it’s working with companies that care as much about their supply chain as we do. We’ve worked tirelessly to find the right partners worldwide with the ingredients that meet our Made Traceable® standards.
At Ritual, true transparency isn’t just something printed on a label. We’re committed to sharing the choices we made that impact you and the planet.
Created by a woman who wouldn’t settle for less than the truth.
When I was pregnant, I turned my house upside down to get rid of products with ingredients I couldn't get behind. I replaced everything from my cleaning supplies to my deodorant. But, in my search for my ideal prenatal vitamin, I found questionable ingredients. I couldn't find a brand that I trusted, so I decided to build my own.
I founded Ritual with the belief that better health begins with better ingredients. With us, you’ll know where ingredients come from and why it’s there. Some call it obsessiveness, we call it traceability.
Kat Schneider
Founder & CEO
SCIENTIFIC + MEDICAL LEADERSHIP
100% of Ingredients Made Traceable by 2022
100% Sustainable Packaging by 2025
100% of Formulas Clinically-Backed by 2030
Net Zero Emissions by 2030
Ritual’s 2024 Impact Report
You shouldn't have to be a detective investigating ingredient sources, a scientist analyzing efficacy claims, a quality specialist checking for contaminants, or a sustainability expert selecting packaging material.
Instead, think of us as your over-achieving group project buddy. That’s our job.
But we also don’t need you to take our word for it. We’ll show you our homework.
Our Top Headlines of 2024
Ritual Essential Prenatal became the #1 best seller.‡
We became a Benefit Corporation, which means we have a legal obligation to considering the environment and social issues when making business decisions.
We made a $5 million commitment to human clinical studies that prioritizes women's health.
We completed two University-led human clinical studies: HyaCera™ and BioSeries™ Melatonin.
We've set a new standard for heavy metal testing transparency though our Certificate of Traceability and sharing our COAs with customers.
Ritual won the Real Leaders Impact Award in recognition of our unprecedented commitment to ingredient traceability.
Ritual's 2024 Impact Report
Did you know there is no FDA regulated definition for using the term clinical-studied? So let us be clear—we formulate using forms and doses found in credible studies and we’ve made a $5M commitment to having university-led human clinical studies on all our formulations.
100% of Formulas Clinically-Backed by 2030
Definition
While our products are formulated with ingredients backed by the latest science, clinical trials on our final formulation give us that extra validation that the ingredients are actually working.
We also use this investment to advance an intersectional approach to women’s health research, including diverse women in all of our studies.
See Clinical Study Results
The Road to Publishing a Clinical Study:
2024
We completed two university-led clinical studies on our beauty ingestible HyaCera, and our Sleep* BioSeries Melatonin product.
FUTURE
We’re going strong.
Ritual made a $5 million dollar commitment to funding university-led human clinical studies. We’re validating the strength & efficacy of our products for you, so you have confidence that your Ritual is working.
Our bread and (vegan) butter, Ritual was created with an open-source supply chain so that you know what you’re putting in your body.
100% of Ingredients Made Traceable®
Definition
Ritual's ingredients are Made Traceable®, which means we publicly share the supplier name and final place of manufacturing for all of our active and other ingredients. While we met our goal in 2022, it’s an ongoing process to ensure all new products meet that bar of transparency.
More Behind Our Goal
See Ingredients
2024
In 2024 we launched three new products: Fertility Support*, Omega-3 DHA+EPA, and Stress Relief* BioSeries™, and upheld our 100% traceability goal for all the active and other ingredients in each of these products.
Future
Our traceability commitment is non-negotiable, even as macro factors push supply chains to become more and more complex.
In some cases, our traceability goes down to the source, like with our organic regenerative pea farms. With others, we are auditing our raw material suppliers to get past final place of manufacturing and deepen ingredient traceability.
Ritual’s packaging prioritizes diverting materials from landfill and designing for curbside recyclability while prioritizing the integrity of the formulas.
100% Sustainable Packaging by 2025
Definition
Ritual defines a product or shipping component as “sustainable” if it is either made from recycled materials, recyclable, and/or refillable. Packaging choices are a delicate balance of product integrity and sustainability considerations.
Go Deeper
2024
We expanded our partnership with recycling partner Pact Collective. While dropping off eligible empties at your nearest Pact partner is the most sustainable option, Ritual now offers pre-paid labels to ship them to our Pact partners.
See More
Packaging in review:
Future
We’re in the process of testing new packaging, which is designed to be refillable.
While refillable packaging has tons of exciting potential, it’s vital to ensure that product stability won’t be adversely impacted. This testing takes years to complete — but it’s worth it.
Ritual is the first supplement company to publicly share the carbon footprint for every product. But it's not just about measuring and disclosing our carbon footprint, we're using those sophisticated measurements to actively find opportunities to reduce our carbon footprint.
Net Zero Emissions by 2030
Definition
“Net Zero” means we aim to reduce our carbon emissions by 90%, only using offsets after true carbon reductions have occurred. We've spent the last several years getting more sophisticated with our carbon accounting. Through our Life Cycle Analysis (LCA)-based approach, we have built out a very granular view of our entire business which allows us to prioritize the biggest opportunities for reduction.
See Previous Reports
2024
Other Climate Program Highlights:
— We moved out of our HQ to a shared working space.
— We reduced the carbon footprint of our Essential Protein by 17% by removing the plastic scoop and updating the packaging to include more recycled materials.
— We offset 4.5M kgs of CO2e through our partnership with ClimeCo by supporting a renewable wind project in South Dakota.
Future
— Discussed climate goals with key supply chain partners: We’re only as good as our partners, so we use climate action as a key criteria for assessing and approving new suppliers.
— Supported key climate policies: In partnership with Ceres, we rallied for the passage of policies that included the California Disclosure Policy (SB 253 and SB 261), and provided feedback on proposal details.
— Publish Ritual's Decarbonization Roadmap: This work isn’t quite camera-ready yet, but includes mapping out steps to reduce the emissions associated with higher carbon ingredients and exploring lighter shipping packages, based on the intel from our LCA’s.
Expecting higher standards for maternal health, from trying to conceive to after you bring baby home.
where we’re showing up the most:
We cannot achieve reasonable safety and efficacy in the supplement industry without legislative action.
The FDA, which oversees the vitamin and supplement industry, has acknowledged that they are not equipped to effectively monitor the over 100,000 products currently available to supplement consumers. The Dietary Supplement Health & Education Act (DSHEA) also hasn’t seen any meaningful updates in over 30 years.
SAFETY
We’re urging the FDA to establish health-protective limits for heavy metals in supplements and protein powders — protecting women’s health during critical life stages.
While we work on a Federal level to encourage updates to regulation within the supplement industry, we're also working at the State level. For example, we've been supporting California Senate Bill 646, which aims to increase the transparency of heavy metal test results for all prenatals sold in California.
EFFICACY
We advocate for regulatory bodies to establish clear guidelines for how brands use the term, “clinically studied”.
additional advocacy
We’re founded by moms and run by moms. We know the ins and outs of the baffling, miraculous, and super-frickin-hard journey from conception to postpartum.
So it’s no surprise that we believe that every woman deserves access to safe, reliable healthcare solutions and products during this period. It's not just a necessity, it’s a fundamental human right.
GET INVOLVED
How can you get involved? Join the Healthy Skeptics for updates and reach out to your representative within seconds through our email action to bring awareness of the safety and efficacy issues in the supplement industry.
Feels good to get outside validation once in a while. Third party testing transparency is our way of showing our homework — and the external parties that check that work. Don’t take our word for it, take theirs.
Safety
Ritual products aren’t just clean. And they aren’t just Clean Label Project Certified — they’re all Clean Label Purity Award winners. The Clean Label Project independently test for 200+ environmental contaminants and harmful chemicals like heavy metals (including lead, mercury, and glyphosate), pesticide residues, plasticizers, and antibiotic residues.
RESPONSIBLE BUSINESS
Ritual is a Certified B Corporation, the gold standard for responsible businesses through evaluation of their employee benefits, supply chain, environmental and human impacts, and credibility of their sustainability programs.
SUSTAINABILITY
We don’t love the term “carbon free” nor do we love “offsets” so let’s be clear, we calculated the carbon emissions for every single Ritual product and made equal investments in renewable energy by supporting wind farm projects in South Dakota through ClimeCo.
More About Offsetting
DEIB
Ritual’s DEIB goal is to foster a culture of inclusion and belonging that allows our team to show up as their authentic selves and ensure customers see themselves reflected across all brand touchpoints.
Our Bestsellers
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More daily essentials backed by the first visible supply chain of its kind.
†Based on net sales from industry data including Nielsen IQ, Stackline, and Numerator as of Q4, 2024 and top 5 products.