First orders including an Essential Prenatal subscription qualify for XX discount offers (up to $150 in savings) (the “Eligibility Requirements”). Offers include (1) $50 off first Kudos Diaper Box & Wipes Bundle; (2) $50 off Newton Bassinet & Bedside Sleeper ($299.99 SRP); (3) $50 off Newton Standard Mattress in Sandstone ($299.99 SRP); (4) ???

This offer is available from June 5, 2026 through July 7, 2026, while supplies last. This offer may be combined with a discount offer. This offer cannot be applied to prior purchases, new customers only. Customers who meet the Eligibility Requirements will receive redemption codes via email. Discount offers are not tied to the email used for the purchase on Ritual.com and may be redeemed by anyone who has the code(s). All codes expire on July 31, 2026. 

Kudos redemption valid for first-time customers only. $50 off applies to a first Kudos Diaper Box & Wipes Bundle order at mykudos.com (online only). Code RITUAL50 must be entered at checkout, or applied automatically via the link above. Limited to one use per customer; applies once per order. No minimum purchase. Cannot be combined with other offers or discounts.

Newton Bassinet & Bedside Sleeper discount cannot be combined with any other discounts or promotions. Discount only applies to the Bassinet & Bedside Sleeper. Newton Standard Mattress in Sandstone discount cannot be combined with any other discounts or promotions. Discount only applies to the sandstone color standard mattress.