Club Yellow Terms and Conditions

Last Updated and Effective as of October 6, 2026

Club Yellow (the "Program") is the loyalty rewards program of Natals, Inc. d/b/a Ritual ("Ritual") for subscription customers ("Customer(s)"). The Program recognizes Customers based on their subscription history. Customers do not earn or hold points, credits, or any stored value.

These Club Yellow Terms ("Program Terms") are part of, and subject to, Ritual's Terms of Service, Subscription and Sales Terms, and Privacy Policy. If these Program Terms conflict with the Terms of Service or the Subscription and Sales Terms, these Program Terms control as to the Program only. Current Program details, including Tier Statuses and available Rewards, appear on the Loyalty and Rewards Page and in the Customer's account (together, the "Loyalty and Rewards Page").

Customers with an active subscription are automatically assigned a Tier Status. A Customer accepts these Program Terms when the Customer first claims or uses a Reward, and new Customers also accept them when subscribing.

1. Eligibility and Enrollment

Customers with an active subscription to any Ritual product through ritual.com, including subscriptions started before the Program launched, are automatically enrolled in the Program. Subscriptions and orders through third-party retailers or marketplaces are not part of the Program. There is no separate cost to join the Program. The Program is open to individual Customers who are at least 18 years old (or the age of majority in their jurisdiction of residence, if older) and reside in the United States, United Kingdom, or Canada. The Program is void where prohibited.

To access Program benefits, a Customer must have an active subscription with one or more products. Program features in Customer’s account, including Tier Status and available Rewards, are unavailable while the Customer does not have an active subscription.

The following are not eligible for all or part of the Program, as Ritual determines at its discretion: (a) current and former Ritual employees and contractors, and members of their households; (b) wholesale, retail, or business accounts; and (c) accounts Ritual has excluded from the Program, including under Section 5, below.

Participation in the Program is voluntary. A Customer is not required to claim or use any Reward, and a Customer who does not wish to participate in the Program may decline to claim or use Rewards.

2. Tier Status

Tier Status is determined automatically from a Customer's lifetime Order Count. An "Eligible Order" is an order placed through ritual.com on or after October 1, 2025 that contains at least one subscription product. Orders containing only one-time purchases are not Eligible Orders. An order that is canceled, refunded, returned, charged back, or not paid in full is not an Eligible Order, and Ritual may adjust Tier Status and cancel any related unfulfilled Reward. Each Eligible Order counts once, regardless of how many products the subscription contains. An Eligible Order is added to the Customer's Order Count when the Customer pays for that order. Tier Status does not decrease, except as provided in these Program Terms.

Eligible Orders are converted into an order count ("Order Count") as follows:

• A quarterly (90-day) subscription order counts as three (3).
• Any other subscription order, such as a monthly order, counts as one (1).

The Tier Statuses in effect as of October 5, 2026 are below. The current Tier Statuses, thresholds, and associated Rewards are always shown on the Loyalty and Rewards Page, which controls if it differs from this table.

Ritual may change how Eligible Orders are defined or counted, the number of tiers, tier names, and thresholds, as described in Section 6, below. Ritual's records control how Tier Status is calculated, absent manifest error.

3. Rewards

Each Tier Status may unlock discounts, free gifts, and other offers (collectively, "Reward(s)") from Ritual and from other companies ("Promotional Partners"). Available Rewards are shown on the Loyalty and Rewards Page and may vary by Tier Status. Examples may include:

• Ritual product discounts: An offer to add a qualifying product to a subscription at a discount. Unless the offer states otherwise, the discount applies to the first order of that product only, and later orders renew at the then-current subscription price.
• Free gifts: A free item Customer may claim once Customer reaches a qualifying Tier Status. Free gifts ship with the Customer's next subscription order after the Customer claims the free gift.
• Partner offers: Offers from Promotional Partners, available in Customer's account while the offer is active and Customer has an active subscription.

Some Rewards are tied to reaching a specific milestone and must be claimed within the stated period ("Milestone Rewards"). Unless stated otherwise, a Milestone Reward is no longer available once Customer moves to a new Tier Status or its claim period ends, whichever comes first. Partner offers remain available at higher Tier Statuses for as long as the Promotional Partner keeps the offer active.

Partner offers are provided by the Promotional Partner, not Ritual, and are governed by that Promotional Partner's own terms, which may change without notice. Select the "+" icon on each offer for its terms, including relevant expiration dates. Ritual is not responsible for Promotional Partners' products, services, or fulfillment. Questions about a partner offer, order, or product should be directed to the Promotional Partner.

Ritual may earn a commission from Promotional Partners when Customers make purchases using partner offers. Ritual does not provide Customers' personal information to Promotional Partners. Partner offers use links or codes that allow the Promotional Partner and its tracking provider to credit Ritual for purchases, and any information a Customer provides to a Promotional Partner, including when making a purchase, is governed by that Promotional Partner's privacy policy. Customers may not post, share, or publish partner offer links or codes. Partner offers may be available only in certain countries.

All Rewards are subject to availability and offered while supplies last. Each Reward may be claimed or redeemed once per Customer and account, unless stated otherwise. Expired, unclaimed, or unredeemed Rewards cannot be reinstated or exchanged. Taxes and shipping and handling fees are excluded unless stated otherwise. Rewards cannot be combined with other offers unless otherwise specified, and cannot be applied to prior purchases. No rain checks. No price adjustments. No cash value. Not transferable, and may not be sold or bartered.

4. Cancellation and Reactivation

Tier Status is not revoked if a Customer cancels a subscription, except as provided in Section 5. While a Customer does not have an active subscription, all Rewards, including partner offers, are unavailable, and Program features are hidden from the Customer's account. A discount or free gift the Customer has claimed but not yet received will be applied to the Customer's next subscription order, and the Customer will not receive the discount or free gift if the Customer cancels before that subscription order is processed. When the Customer resumes an active subscription with one or more products, their prior Tier Status is restored and progress continues from there.

Claim periods for Milestone Rewards continue to run while a subscription is canceled.

Milestone Rewards are available only for a Tier Status the Customer holds. A Customer who is assigned a Tier Status at Program launch, or whose Tier Status advances by more than one tier at a time, is not entitled to Milestone Rewards tied to lower Tier Statuses.

5. Fraud, Abuse, and Errors

Ritual may limit, suspend, or revoke Tier Status, Rewards, or Program participation for any account it reasonably believes has engaged in fraud, abuse, or violation of these Program Terms or the Terms of Service, including by creating multiple accounts, reselling Rewards, publicly posting partner offer links or codes, or manipulating order timing to advance Tier Status.

Ritual may correct errors at any time, including retroactively. This includes correcting a miscalculated Tier Status and reversing or withholding a Reward granted, displayed, or priced in error. Ritual is not obligated to honor Rewards resulting from technical, pricing, or typographical errors.

6. Changes to the Program and These Terms

Ritual may modify, suspend, or discontinue the Program, in whole or in part, at any time, with or without notice except where notice is required by law. This includes changes to:

• Tier Statuses, tier names, thresholds, and milestones;
• How Eligible Orders are defined, counted, or weighted;
• Eligibility requirements; and
• Any Reward, which may be modified, replaced with an item of comparable value, or discontinued.

Changes apply going forward and will not lower a Tier Status a Customer has already reached, except to correct an error or as permitted under Section 5. A Program change will not cancel a Reward a Customer has already claimed, unless it is unavailable, in which case Ritual may substitute an item of comparable value. If the Program ends, unclaimed Rewards end when the Program ends, unless Ritual's notice states a later date.

Ritual may update these Program Terms by posting a new version with an updated effective date. Ritual may require the Customer to accept updated Program Terms to keep participating. Continued participation after an update constitutes acceptance.

Questions about the Program may be sent to my@ritual.com.