When our founder Kat started Ritual, she had one mission: to inspire healthy habits that make women feel their best every day. The first step was to create a new kind of daily multivitamin—a multivitamin supported by the latest research on common dietary gaps through different life stages. Kat teamed up with supplement industry vet Dr. Luke Bucci, and they gathered a team of researchers—together, they reinvented the process for formulating multivitamins.*
Kat and the team broke from tradition and made something from the ground up. The Ritual team’s process was to start with evidence, absorbable forms, prioritize clean ingredients, and make everything easy to use. And the process worked: Ritual first developed Essential for Women—the reimagined everyday multivitamin. Now, the Ritual product family is quickly expanding to support different life stages and members of the household.*
It took Kat and the team a whole lot of work to create a process for making products that satisfied their standards of quality and efficacy. But everything good takes time. And that’s how they did it their way. In the spirit of transparency and Traceability, here’s how the Ritual method works.