Dr. Mastaneh Sharafi is the Senior Vice President of Science and Innovation at Ritual, where she leads the translation of cutting-edge nutritional research into transformative, evidence-based nutrition solutions. A Ph.D. in Nutritional Sciences and a Registered Dietitian, Dr. Sharafi trained at Penn State University and the University of Connecticut and has authored dozens of scientific publications. With expertise spanning clinical studies, dietary patterns, chemosensory perception, and product innovation, she bridges rigorous science with real-world impact and is recognized for her influence within the broader healthcare and nutrition community. Passionate about making complex research accessible and actionable, Dr. Sharafi is committed to advancing public health through evidence-based innovation and a deeper understanding of the science behind what we eat.

Victoria Hoff is an accomplished writer, journalist, and former wellness editor who has covered a wide variety of health, nutrition, and wellness topics during her tenure. She graduated Magna Cum Laude with a Bachelor of Arts from New York University, and after writing for Vogue, Elle, Byrdie, The/Thirty, and more, channeled her editorial skills into a marketing career.