We’ve always insisted that people deserve to know what they’re putting into their bodies and why. As a company built for skeptics, by skeptics, it’s something that we saw as lacking—and something we set out to change by example. It meant questioning everything from the way nutrients are sourced and how different forms work in the body, to the environmental impact of the typical supply chain and the materials used to ship thousands of orders.
We continue to obsess over every single one of these details—but a big part of doing better for our customers and the planet is lifting the curtain to our decision-making process. This is Traceability, and it’s at the core of everything we do.
What is Traceability?
We define Traceability as a sense of accountability when it comes to the impact we have on our customers and the planet. It’s why we insist on an open dialogue with our Ritual fam. It’s why we leave no stone unturned when it comes to the research that grounds our products, and make every effort to share that essential knowledge with you. And it’s why you can trace the decision-making process behind our ingredients, from scientist to supplier to the countries they’re sourced from.
It all comes back to empowering our customers with the information they need to feel amazing about the multivitamins they’re taking every day—and from our POV, that means inviting you into the decisions we make as a brand.