- For Michele James and Jennifer and Robin McNeill, prioritizing health (and taking their vitamins) is a family affair.
- In addition to sharing a love of Ritual across generations, all three of these inspiring women are a case study in putting themselves first in the face of very busy lives. But above all else, their story proves that age really is just a number, and our different generations have more in common than you might think.
The greatest tool in a woman’s toolbox isn’t a cosmetic or a brush. It’s self-determination—the daily commitment you make to yourself and your future, and the hard work and rituals that create the foundation for that journey. Make Your Self is a series that spotlights the stories of women who fiercely embody this relentless pursuit.
When we first set out to create a clean, traceable multivitamin, we had a feeling it would introduce us to some pretty cool people. But as Ritual continues to expand and grow, we couldn't have possibly anticipated just how much our community would inspire us on a daily basis—or how rewarding it would be to see our customers share our mission with the people who matter to them. That's why when we learned about a family of Ritual customers in our hometown of Los Angeles, we obviously had to meet—and once we got to know the McNeills, we were even more excited to share their story.
Let's start with Jennifer, a 25-year-old former student athlete who's currently pursuing her Masters in Communication Management at USC. After ordering Essential for Women for herself and realizing that Ritual really aligned with her values (in both health and ethical standards), Jennifer convinced her equally conscientious mom, Robin, to give it a try. It wasn't long until Robin recruited her sister Michele as the family's third Ritual customer.
And the timing couldn't have been more gratuitous: Robin and Michele are both in their sixties, so they're eager to make the switch to Essential for Women 50+. Both sisters describe themselves as busy and engaged as they are health-conscious, so taking a multivitamin designed to help support healthy aging from within is a no-brainer.*