- After launching a professional surfing career at age 14, Kassia Meador spent the next two decades of her life competing around the world.
- In 2015, she left her athletic career behind to launch Kassia+Surf, a collection of sustainable wetsuits and surfwear. But Meador links the success of her business to the grit and resilience she relied on while surfing—as well as the daily rituals she continues to swear by. "I'm just more adaptable," she says.
The greatest tool in a woman’s toolbox isn’t a cosmetic or a brush. It’s self-determination—the daily commitment you make to yourself and your future, and the hard work and rituals that create the foundation for that journey. Make Your Self is a series that spotlights the stories of women who fiercely embody this relentless pursuit.
"All the things I learned from surfing—patience, dedication—really helped inform how I created a company," says former competitive athlete Kassia Meador. She's referring to Kassia+Surf, a collection of wetsuits and surfwear built for performance and a better planet. While her products are purposefully built to last, Meador wanted to scrutinize their life cycle even further—which evolved into a parternship with Suga, another earth-minded company that repurposes neoprene wetsuits into sustainable yoga mats.
While the transition from full-time professional surfer to planet-conscious business owner hasn't always been smooth, those ups and downs have felt, in a way, quite familiar for Meador. When she started her surfing career as a teenager, she was one of only a few women competing on the world stage—and found that she had to work doubly hard to earn the respect of her peers. But in a way, the water was her greatest mentor: It reminded her to adapt and overcome, a mentality she has taken with her into this next chapter.
"Experiencing that humility over and over again was a lesson," she says. "It gave me the skills to just continue to push for what I believed in, no matter what I came up against."