When it comes to getting your kid to take their multivitamins, sometimes it might feel like you have to settle—or else risk them refusing to take it at all. But while Ritual’s own team of parents certainly understands the art of picking your battles, we also believe that there are certain things we shouldn’t have to compromise on.
That was the driving force behind creating Essential for Kids: The fact that we wanted to give our kids a multivitamin that was formulated without additives like sugar, but was still tasty enough for them to actually ask for it every day. That, and it had to meet all of Ritual’s other sky-high standards: vegan-friendly, a traceable ingredient list, and key nutrient forms that help fill gaps in kids’ diets. We think we ticked all those boxes—ultimately introducing a gummy multivitamin unlike any of the other bestsellers on the market.*
But let’s take a closer look at how Essential for Kids actually compares, shall we?
Five out of five of the best-selling kids multivitamin brands† contain sugar in every serving.
Each serving of Essential for Kids is formulated without sugar or sugar alcohols.*
We understand that when you’re trying to get your picky eater to take a multivitamin, a candy-like gummy multivitamin might seem better than no multivitamin at all. But we also believe that parents shouldn’t have to compromise when it comes to helping support their kids’ health—which is why we formulated our multivitamin gummies to be sugar-free, without sacrificing flavor. No shady additives or artificial sweeteners, either.*