Even with the launch of our first multivitamin, and then our prenatal, we’ve always had our eye on one product in particular—and that’s a postmenopausal multivitamin for women over 50.
Because think about it: “Half of a woman's life (or typically more) is after menopause,” notes Dr. Luke Bucci, our former VP of R&D. As our founding scientist, creating a multi to support women through this often unsung life stage was always top of mind. “We noticed that the actual nutrient needs and shortfalls of women over 50 were not always being addressed. We noticed gaps between what was known and what was missing or imbalanced in many products available.”
The result, of course, was Essential for Women 50+—a multivitamin with eight nutrients designed to help fill nutrient gaps of postmenopausal women and support healthy aging from within. Another way of putting it? So many of the women over 50 we’ve spoken to feel more amazing than ever, and we wanted to create something that would help support you as you take life on.*
Putting daily nutrition first is the driving force behind how we formulate our multivitamins. In other words, we believe in putting diet first, and then using our multivitamin to help fill gaps. That’s important for women of all ages. “We always wanted to give women over 50 the same attention as we gave women 18-50 years," says Dr. Luke. "Needs change with age, which means that we required a different formula.”
But let’s get into some specifics. “Fact: Nutrient shortfalls affect a considerable number of women over 50,” notes Dr. Mastaneh Sharafi, PhD, RD, and Ritual’s Senior Director of Scientific Affairs. “We carefully assessed the dietary intake of women over 50+, included key nutrients that were most under-consumed and left out nutrients they were typically getting enough or more than enough from their diet.”