

Daily essentials with good intentions — for living life or creating it.

We're not about pseudoscience and half-truths
From Omega-3 DHA from microalgae to regeneratively-farmed pea protein, our scientists studied diets and genetics to make daily essentials based on what we need.

You deserve traceability
We share our sources, studies, and suppliers — daily essentials backed by the first visible supply chain of its kind.
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Meet your Ritual subscription that flexes with you. Easy-to-start. Easy-to-cancel. Our team of scientists and nutritional experts are on a mission to turn your new healthy habit into a Ritual.*
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With millions of Rituals delivered, discover why customers trust us with their daily health.
“I love that it has omegas in it but they are plant-based.”
Erica Chidi Cohen
Doula and Health Educator


























