When to Consider Making the Switch
We recommend switching to our Essential Prenatal when pregnant, thinking about getting pregnant, or actively trying for a baby. A good rule to shoot for is three months ahead, so that people can be already taking a prenatal multivitamin during the early weeks of pregnancy (before they might even know that they're pregnant).
If you're at that thinking-or-trying stage, there's never been a more accessible time to start. Ritual Essential Prenatal is now available at select Costco warehouses across the West Coast—a 60-day supply (2-pack) for $48.99, which works out to approximately $0.82 per day. That makes it our most cost-efficient option anywhere we're sold, and a practical way to stock up ahead of a key milestone. Find it at your local Costco warehouse, but make sure to check out availability first on sameday.costco.com.
This expanded access is something we've been working toward intentionally. As Katerina Schneider, Ritual's Founder and CEO, puts it:
"Everyone should have access to high-quality prenatal vitamins, and Costco allows us to reach more women who value clinically-backed supplements and high standards for safety. Women should know what they're putting in their bodies, and why."
Outside of pregnancy needs, we recommend sticking with Essential for Women 18+ multivitamin unless otherwise directed by a doctor, since it was specifically formulated to help fill common nutrient gaps that many women experience in their diets.*
Recently gave birth and entering the postpartum period? Then consider making a different multivitamin switch—from a prenatal multivitamin to a postnatal multivitamin. The truth is nutrient demands change again after birth, especially if breastfeeding. Our Essential Postnatal was formulated with 15 nutrients to support postpartum nutrition for 6 months (or during lactation).*
Bottom line?
It's pretty simple: take prenatal multivitamins if pregnant or planning to be pregnant—and switch to a postnatal multivitamin for those that have recently given birth. If neither applies, a quality daily multivitamin may be the way to go. And for all of the above, don't forget to lead with a mostly-healthy, balanced diet.*
Ready to make the switch to a prenatal? Essential Prenatal is now available at select Costco warehouses on the West Coast—our lowest cost per day, in a convenient 60-day supply. Find Ritual Essential Prenatal at Costco near you.
Frequently Asked Questions (FAQ):
Can you take prenatal vitamins if you’re not pregnant?
Yes—though prenatal multivitamins are formulated for pregnancy and preconception nutrient needs, some people take them before pregnancy to prepare nutrient stores, especially folate, choline, and iron. If you’re not pregnant or trying, a general women’s multivitamin may be a better fit for everyday nutrient support.*
What’s the difference between a prenatal and a daily multivitamin?
Prenatal multivitamins typically include higher amounts of certain nutrients like folate, iron, choline, iodine, and DHA—nutrients that support pregnancy and fetal development. A regular women’s multivitamin focuses on overall nutrient gaps for non-pregnant adults.
When should you switch from a regular multivitamin to a prenatal?
Experts often recommend starting a prenatal multivitamin three months before trying to conceive, and continuing through pregnancy. This ensures your body has sufficient nutrient stores during those critical early weeks—even before you might know you’re pregnant.
Do you need different nutrients after giving birth?
Yes. Postpartum, especially while breastfeeding, your body’s demand for nutrients like vitamin D, choline, DHA, and iron can be even higher than during pregnancy. Switching to a postnatal multivitamin can help support ongoing nutrient needs for both you and your baby.