Have you noticed the clear plastic tab hanging out in your Ritual bottle? That’s our minty tab: a food-grade plastic insert infused with peppermint oil to give your multivitamins a fresh scent. Here’s the story of how this made it into your bottle.
Why We Added the Minty Tab
We love our omega-3 vegan algal oil and its benefits. Even though it’s derived from algae instead of fish, our algal oil still had a seaside aroma that some of our customers didn’t love. We’re committed to using nutrients in their ideal forms. But we also think that taking your vitamins should be fun. No funky smell should get between you and your Ritual because after all, self-care should be an enjoyable experience, not a nose-holding chore.* Our minty tab is a playful addition to the multi you already know and love.
Our Testing Process
As soon as we found out that Ritual’s seaweed smell was making it hard for some people to take their multivitamins, we got to work on a solution. We tried everything: odor-absorbing charcoal packets, a hint of vanilla oil, and more. Finally, we discovered a food-grade plastic insert we could infuse with essential oil. Bingo, we thought. No artificial scents, flavors, or nonsense.