It’s time
to clearup thefacts

Created for and by women who wouldn’t settle for less than the truth.


When I was pregnant, I turned my house upside down to get rid of products with ingredients I couldn't get behind. I replaced everything from my cleaning supplies to my deodorant. But, in my search for the perfect prenatal vitamin, I found many of those same questionable ingredients. I couldn't find a brand that I trusted, so I decided to build my own.

I founded Ritual with the belief that better health begins with better ingredients. With us, you’ll know where everything is coming from and why it’s there. Some call it obsess-iveness, we call it traceability.

Welcome to your new daily ritual.

Katerina SchneiderCEO & Founder

Scientists, Mothers, Researchers, and More

Meet the women on our leadership team. We’re obsessed with making products we want to see in the world and for ourselves.

The women of Ritual's leadership team
The women of Ritual's leadership team

Pictured, from left to right

Liz ReifsnyderCOO

Katerina SchneiderCEO & Founder

Lauren HayesVP, Community & Partnerships

Kadie BowenVP, Program Management

Our Scientific Leadership Team

What happens when a Harvard trained physiologist, a biochemist, and a registered dietician walk into a lab? Essential for Women.

Dr. Luke Bucci, PhD, CCN, CNS

VP, Research & Development
(Biomedical Sciences)

Dr. Nima Alamdari, PhD

Chief Scientific Officer

Dr. Mastaneh Sharafi, PhD, RD

Director, Scientific Affairs
(Nutritional Sciences)

Scientific Advisory Board

Our scientific advisory board, comprised of medical doctors, nutritionists and scientists, helps guide our thinking around the latest research and product innovation.

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  • Dr. Marie Caudill, PhD, RD

    Professor, Cornell University (Nutritional Sciences)

  • Prof. Arne Astrup, MD, DMSc

    Head of Department of Nutrition at the University of Copenhagen

  • Dr. Jason Rothbart, MD, FACOG

    Physician, Cedars-Sinai (Obstetrics and Gynecology)

  • Dr. Robin Berzin, MD

    Doctor & CEO, Parsley Health (Functional Medicine)

  • Dr. Michelle Davenport, PhD, RD

    Registered Dietitian & Nutritionist

  • Dr. Jordan Shlain, MD

    Physician & Founder, Private Medical (Primary Care)

  • Dr. Blanche Ip, PhD

    Assistant Professor, Brown University (Nutritional Biochemistry)

  • Dr. Nima Alamdari, PhD

    Chief Scientific Officer at Ritual (Prev. Harvard Faculty)

  • Dr. Luke Bucci, PhD, CCN, CNS

    VP of R&D at Ritual (Biomedical Sciences)

  • Dr. Mastaneh Sharafi, PhD, RD

    Director of Scientific Affairs at Ritual (Nutritional Sciences)