Learn About Ritual’s Form of Iodine

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Why do women need Iodine for pregnancy?

Iodine supports energy-yielding metabolism.*

Why did Ritual choose potassium Iodide over other forms of Iodine?

We prefer potassium iodide over other forms of Iodine because it plays nice with other ingredients inside our capsule. Plus, it’s backed by research. It’s vegan-friendly and, because it’s made in a lab, we don’t have to worry about other common contamination or non-organic cultivation concerns.*

Can we find potassium iodide in the foods we eat?

Potassium iodide is a predominant form of Iodine found in foods, especially seafood, milk, and eggs. It is also found in sea water and other water sources. Some grains and poultry foods have significant amounts of Iodine, but the levels are inconsistent and unreliable. Except for seaweed, foods rich in Iodine are not always vegetarian. And seaweeds often have other nutritional components that slow or inhibit Iodine uptake compared to the pure potassium iodide salt form.*

Why did Ritual choose Nutrisol’s potassium iodide?

Our supplier, Nutrisol, generates potassium iodide from pure precursors--Iodine gas and potassium hydroxide. They make potassium iodide to the highest standards--United States Pharmacopeia (USP) grade. Also, potassium iodide is an absorbable form of iodine.*

Can you tell us a little bit about how the Iodine is sourced? Is it natural or synthesized?

Potassium iodide is a synthesized nutrient made from purified chemicals that are found in water and soil minerals. Until there is an agreed-upon definition of “natural” by the FDA or other regulatory bodies, we are happy with knowing that potassium iodide and its precursors are always part of our environment. The potassium iodide we use is synthesized from these precursors and is molecularly identical to what is found in foods.*

Does the ingredient have any certifications? Vegan-certified? Project non-GMO certified?

Pure compounds like potassium iodide cannot be certified as vegan, non-GMO or organic because those certifications only apply to ingredients harvested from food sources like meat or plants. Instead, we opted for the highest level of purity and safety defined for synthesized nutrients--USP grade.


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