We’ve made bold social impact goals at Ritual, two of them being Sustainable Packaging by 2025 and Net Zero Emissions by 2030. Partners like Bluebird Climate are helping us bring cutting-edge science, software, and experience to the solution, and we want to share what we’ve learned with you.
“Bluebird’s tools are designed to assist beauty and wellness brands in achieving tangible progress towards their sustainability goals and in making credible sustainability claims,” Bluebird’s Sustainability Manager, Mackenzie Zoppi, explains. “Our publicly accessible transparency reports guarantee that packaging claims made by brands can be substantiated and verified. This allows consumers to support brands with confidence and pushes the industry towards being more transparent.”
The transparency we have into our supply chain (our traceability foundation) has served us well, as information is key for finding solutions to sustainability challenges. You can’t measure what you don’t know. Bluebird takes all those gritty details and paints a picture of the carbon and waste impacts of our packaging. We now have carbon, waste, and recycling information for all of our packaging. Bluebird then adds context by comparing against market averages.
Now, for our favorite part–you don’t have to take our word for it. Let’s dig in, shall we?
Every Ritual product now has a dedicated public transparency page, providing comprehensive insights into the packaging analysis we've conducted with Bluebird.
Let’s Take a Look at Ritual’s Essential Protein 18+, For Example
These profiles provide a detailed breakdown of our results and Bluebird’s methodology.
Zooming in, we can start to get an idea of how each Ritual products stack up within our industry. Ritual’s Essential Protein 18+ carbon emissions are comparatively ‘below average.’ We knew by selecting regenerative peas as our protein source, our carbon emissions would benefit, but being able to see this information in context is further reassurance that our decision was the right one.
Waste impact, or waste generated, is also a helpful data point when measuring the overall footprint of a product.
Having this data is pivotal; at Ritual, we are thoughtful about finding solutions to minimize the environmental impact linked with our packaging.
You’ll also be able to learn about the proper way to dispose of your Ritual packages, including details about Pact Collective, a nonprofit helping to close the loop on hard-to-recycle packaging through collection programs. Through our membership with Pact–your Protein, Synbiotic+, and HyaCera bottles are eligible for collection at one of their bins. Find your nearest Pact drop-off here.
Explore on your own and see every Ritual product’s packaging footprint below. And expect to hear more from us as we start to action this data in our decarbonization roadmap.
Essential for Women 50+
Essential for Men 18+
Essential for Men 50+
Essential Prenatal
Essential Postnatal
Essential for Teen - Him Essential for Teen - Her
Essential for Women 18+
Synbiotic+
HyaCera
Essential Protein 18+
Essential Protein 50+
Essential Protein Pregnancy + Postpartum
