Spoiler alert: this goal is 100% complete! But our work doesn’t stop there. While we met our goal in 2022, it’s an ongoing process to ensure all newly rolled out products also meet that bar of traceability.

When our Founder & CEO Kat Schneider started Ritual, she had a vision to do things differently, bringing more traceability to the science and sourcing behind the multivitamin. A proof point of our traceable sourcing is one we’ve shared with our customers since 2016: publicly sharing the supplier name and final place of manufacturing for our active and other ingredients. This ingredient mapping is the first part of our Made Traceable® world.

Transparency Starts With Our Suppliers

When we launched three industry-defining impact goals, it should be no surprise that ingredient traceability would be front and center. Our goal is to have one hundred percent of our active and other ingredients Made Traceable® by the end of 2022. This gives you access and insight into who we partner with to formulate our products. We believe in partnering with suppliers who care as much about their supply chains as we do.This transparency is unprecedented in our industry, but for our standards and our curious consumer, we are taking on the challenge.

Ingredients go through varying levels of sourcing and processing facilities, which is why we define “final place of manufacturing” as where the ingredient is tested and finally processed for sale. This location is typically where we receive final certificates of analysis for the ingredients as part of our quality program, the receipts so to speak.

Our Traceability Roadmap

How ingredients are made is complicated, varying greatly between naturally-derived and lab-made ingredients. The roadmap below breaks down the journey of how Ritual products are made, and highlights where Ritual discloses our suppliers and the ingredients final place of manufacturing. This level of disclosure is unprecedented in our industry.

The Journey to Ingredient Origin

As part of our traceability promise, we are working to understand where our ingredients come from beyond the final place of manufacturing, down to the ingredient’s origin. While we aren’t there yet, we’re on our way. For some of our ingredients this is relatively easy (like our regeneratively grown peas) and other more complicated ingredients harder when multiple processing facilities are involved. Layer in the complexity of some ingredients being naturally derived vs lab made, and it ends up being a big project, one we’re committed to tackling.

We know many brands across various industries are navigating this journey to get full visibility down to the ingredient’s origin, and there is no roadmap yet. As our CEO says, if you hear “no” it just means it’s never been done before.

Thanks for asking the hard questions along with us. That’s the only way to make progress.