Ritual Customer Reviews Policy

When it comes to reviews, our goal is to be as transparent as possible, while staying compliant with guidelines set forth by the Food and Drug Administration and the Federal Trade Commission. These guidelines are designed to protect consumers.


In order to remain compliant, we do not publish reviews that contain one or more of the following:

Feedback from customers that received free product or gifts from Ritual

Sometimes we give out free bottles or offer discounts to certain customers. The honesty or equity of a gifted or free-product review could have been affected/swayed/influenced by the free product. We do not publish reviews from customers who have self-identified as having received gifted or free product.

Claims that our vitamin product mitigates, prevents, or cures disease

Our vitamins (dietary supplements) are regulated as a subset of foods. As such, we are restricted from making or publishing any type of drug-related claim ("disease" treatment, prevention, mitigation).

Product claims that have not been properly substantiated with scientific evidence

We are responsible for claims about our products made by customers in published reviews. Sometimes customers suggest that the product has delivered benefits that cannot be backed up by research. In those cases, we choose not to publish their reviews.

Reports of an adverse health event

Occasionally customers suggest, in the format of a review, that taking our product has coincided with an adverse reaction. This is a specific type of complaint in the eyes of the FDA and it must be handled offline with a full, formal investigation.

Spam, scams, derogatory or hate language

We choose not to publish reviews that we believe put our customers or site users at risk.

If you have any questions about this policy, please do not hesitate to contact us: my@ritual.com