- Chelsea Neff is the woman behind cool-girl floral studio Pine New York. She's also a new mom.
- “Motherhood to me is about personally raising up the next generation, by instilling the important things into my son at a young age.”
You might say that Chelsea Neff knows a thing or two about growth. In fact, it's kind of her business: Neff is the force behind Pine New York, a boutique floral design studio that has garnered the attention of Vogue and Manhattanites seeking something a little more artful and unique than your typically pretty bouquet.
Heavy-handed nature metaphors aside, Neff has seen her own personal evolution mirror that of her business since its launch in 2015, "In the past 4 years, I’ve learned to take on the “impossible” jobs. The “impossible” jobs stretch you as an entrepreneur and designer. If you don’t try something new, you won’t grow in your gifting."
This all seems like an apt description for her newest "impossible" job: being the mom to Jones, her newborn son, while still juggling the demands of her business. Below, Neff explains how the two intersect and overlap—and what she has learned from these early months of motherhood.