Traceability is core to who we are as a company. It’s pretty simple, actually: We think our customers deserve to know things like where our ingredients come from, why they’re there, and how our packaging is made.
There are so many details, after all, that go into your daily Ritual. We always aim to make those decisions with you and the planet in mind, and lift the curtain along the way. That starts with our traceable supply chain and the suppliers we partner with across the globe, and ends with the packaging that ends up on your doorstep every month. And we don’t want you to just take our word for it either—we’re committed to showing you the receipts, by way of independent verification, external partners, and more.
It’s being able to see, for example, that the omega-3 DHA used in our multivitamins hails from Saskatoon, Canada, or that your capsule is made from tree bark harvested on sustainable plots, and assembled in the United States. You should know the exact percentage of recycled materials your multivitamin packaging is made from (nearly 100%, as of April 2021). It’s seeing the impact, for example, of Essential for Women 18+ quantified in a clinical study conducted by Auburn University, that our products are USP-Verified, or knowing that the eco footprint of your delivery is virtually erased by our carbon offsetting program.
These are specifics that matter, and there’s always progress to be made. But let’s get the full breakdown of the journey your order takes from our suppliers to your doorstep: