Why Is This Certification important?
Currently, there isn’t a lot of advocacy for limits on heavy metals in supplements and protein powders by the FDA. A 2009 study of 6,712 women showed that those using herbal supplements had lead levels in their bodies that were 10% higher than non-users. (1) Plant-based protein powder testing has led to concerns over heavy metal contamination, and a 2018 study on 24 herbal supplements made in Poland found that all supplements tested contained some content of mercury. (2,3) What does this mean? Without credible, trusted certification and/ or clear labeling, consumers can’t trust what they’re putting into their bodies. We’ve been transparent from day one and want other brands to do the same. Fun fact: Only less than 2% of supplement companies have one or more products Clean Label Certified. The Clean Label Project™ is a safety certification for the supplements industry - one of the many reasons why it’s so important to us.
What Does It Mean To Be Clean Label Project Certified?
When a product is chosen or nominated for certification, the Clean Label Project™ uses its Consumer Chain of Custody Sampling Process to replicate the consumer shopping experience. It purchases samples independently via brand websites and national retailers and tests the products that are actually on the shelves (virtual or real) for consumers to buy. These samples are then submitted to one of the Clean Label Project™ ISO-accredited analytical chemistry partner laboratories, where they undergo extensive testing depending on the product category.
When it comes to knowing what you’re putting into your body, there’s no such thing as TMI. And while we’re transparent about the ingredients that go into our products, not all brands are. Our testing is rigorous around heavy metals and chemical contaminants, and we’re excited to have our work recognized by the Clean Label Project™.
What Does the Clean Label Project Test For?
The Clean Label Project™ tests for over 200 of the most commonly used pesticides, plasticizers, and other problematic chemicals, like heavy metals. Additionally, products that yield test results that comply with the State of California Environmental Health Hazard Assessment Office’s Proposition 65 list and other supporting compliance requirements qualify for Clean Label Project™ certification. And it doesn’t stop there. The Clean Label Project™ continues to use its consumer chain of custody sampling and testing process to guarantee ongoing compliance, ensuring that brands continue to maintain internal quality assurance and control programs while certified.
(Spoiler alert: we crushed it.)