Ritual has stringent requirements, and we execute these in a number of ways.
Our ingredients have transparency. We always ask our suppliers for flowcharts on exactly how their product was made, and we always make sure our suppliers have technical personnel available to answer questions and provide the information we request.
We include molecular forms of nutrients that are found in our cells and healthy foods. The B vitamin Folate is an excellent example. You’ll often see Folic Acid (a synthetic form) in supplements instead of methyltetrahydrofolate (an active form of folate). This can be problematic, as up to one-third of women are not able to efficiently utilize Folic Acid due to a genetic variation. Ritual doesn’t use Folic Acid; instead, we chose to use the cell identical form, 6S-5-Methyltetrahydrofolate (MTHF).*
We always use vegan-friendly, non-animal ingredients. We avoid ingredients derived from genetically engineered (GMO) plants and animals.
Ritual products are manufactured in accordance with the FDA's current Good Manufacturing Practices (cGMPs). We also use 3rd party labs help us ensure the quality and safety of our products.*
We prefer branded ingredients because of the attention to detail that’s been given to them. This means more agreements and sometimes licensing. And we need to know the supplier will be around for a long time so we can get what we want when we want. We also define quality as trust, built from a relationship with each supplier.