The greatest tool in a woman’s toolbox isn’t a cosmetic or a brush. It’s self-determination—the daily commitment you make to yourself and your future, and the hard work and rituals that create the foundation for that journey. Make Your Self is a series that spotlights the stories of women who fiercely embody this relentless pursuit.
"All the things I learned from surfing—patience, dedication—really helped inform how I created a company," says former competitive athlete Kassia Meador. She's referring to Kassia+Surf, a collection of wetsuits and surfwear built for performance and a better planet. While her products are purposefully built to last, Meador wanted to scrutinize their life cycle even further—which evolved into a parternship with Suga, another earth-minded company that repurposes neoprene wetsuits into sustainable yoga mats.
While the transition from full-time professional surfer to planet-conscious business owner hasn't always been smooth, those ups and downs have felt, in a way, quite familiar for Meador. When she started her surfing career as a teenager, she was one of only a few women competing on the world stage—and found that she had to work doubly hard to earn the respect of her peers. But in a way, the water was her greatest mentor: It reminded her to adapt and overcome, a mentality she has taken with her into this next chapter.
"Experiencing that humility over and over again was a lesson," she says. "It gave me the skills to just continue to push for what I believed in, no matter what I came up against."