Building an inclusive brand that honors our differences has been a priority since day one. We made that commitment transparent to our community and our employees one year ago today, and asked you to hold us accountable to making changes that touched every part of the Ritual brand, from our internal diversity, equity and inclusion practices to the way we speak to our audiences every day. You can read our letter here.
Meaningful change takes time and accountability, which is why, as promised, we wanted to continue our commitment to transparency and share an update. This past year has brought about a range of lived experiences for our team. For some, it has been incredibly painful and exhausting. For others, it has been a time of education, deep reflection and acknowledgement of personal privilege. Together, we’ve made some strides, but recognize we still have a way to go. It is an ongoing and intentional journey and that’s how we think it should be. A consistent Ritual.
As a team, we remain committed to:
Speaking out and taking action against systemic racism, inequality and injustice.
We’re still far from true justice and accountability as a country. Black Americans continue to be unjustly murdered for going about their daily routines. The AAPI community faces continued violence, brutality, and hate crimes. There is an alarming rise in antisemitic hate crimes. Each of these groups have distinctive experiences, yet oppression is at the core of those experiences. We stand in solidarity, and have taken time to listen, reflect and take action (and will continue to do so) by providing educational resources to our employees and community, participating in bystander training, and donating to organizations we deeply admire for the work they are doing to enact change, including Black Mamas Matter Alliance and Stop AAPI Hate.