Habit-building: There’s an app for that.
When we first started thinking about building a Ritual app for Apple Watch, a virtual habit companion immediately made perfect sense—after all, we want to make it as easy as possible for you to remember to take your vitamins.
But we also wouldn’t be us if we didn’t make sure it was scientifically optimized—and that meant syncing up the mechanics of our app with the mechanics of the Habit Loop. As a reminder, the Habit Loop is the framework for how habits are formed in our brain, and it consists of three parts: Cue (a trigger that reminds your brain to engage in the habit), Routine (engaging in the habit itself), and Reward (the benefit your brain associates with the habit). With enough repetition, this loop becomes automatic in your brain—and, boom! A habit is born.
So from our POV, the best way to describe how our app works is in relation to the Loop: