Welcome to The Journal. Here, we read labels, ask questions, and explore with a healthy dose of skepticism. Because knowledge is essential.
Ritual's inspiration is proof, we'll never stop obsessing over the science behind our product.
When starting Ritual, the first thing our founder Kat wanted to know was: do we even need to take vitamins? This simple question led Kat and Dr. Luke Bucci on a research quest that lasted over a year.
We only include the nutrients you need— and all the information on why, how, and where we find them.
Ritual started from the ground up to make a truly revolutionary vitamin.
The Ritual team created a product development process that we’re proud to call our own. So how exactly did we build Essential for Women? Let’s break it down.
What we're talking about around HQ that you should know, and the answers to the questions you’ve been asking.
Many people assume that plant or food-based is best because it’s what the body is used to getting. The truth is that your body doesn’t know the difference between a plant-based nutrient and the identical synthetic molecule.
When it comes to biological nutrient needs, we’re not all that different.