It's time
to clear
up the

Ritual is a new kind of health brand. We believe in simplicity, traceability, and ingredients that work best in the body. You deserve to know exactly what you’re getting and where it’s coming from.

For skeptics,
by skeptics.

We’re not about pseudoscience and half-truths. Health fads make our eyes roll. So, when we set out to develop Essential for Women, we wanted something simple, effective, and backed by real science. We challenged some of the top scientists to dream up the perfect daily vitamin for women. The result is everything we think a vitamin should be.

We know
our suppliers.

For us, creating the perfect vitamin is more than just combining great ingredients—it’s working with companies that care as much about their supply chain as we do. We’ve worked tirelessly to find the right partners worldwide with the ingredients that meet our standards. At Ritual, true transparency isn’t just something printed on a label.

No B.S.

We care so much about what we put in and on our bodies, but when it comes to vitamins, we still rely on blind faith. Too often, companies make their process and formulations intentionally confusing to keep their customers from knowing what’s really going on. We’re proud of the product we’ve put together with no unnecessary ingredients and with nutrients in their best forms. So go ahead and look under the hood—we want you to.

Created for and by women who wouldn’t settle for less than the truth.

When I was pregnant, I turned my house upside down to get rid of products with ingredients I couldn't get behind. I replaced everything from my cleaning supplies to my deodorant. But, in my search for the perfect prenatal vitamin, I found many of those same questionable ingredients. I couldn't find a brand that I trusted, so I decided to build my own.

I founded Ritual with the belief that better health begins with better ingredients. With us, you’ll know where everything is coming from and why it’s there. Some call it obsess-iveness, we call it traceability.

Welcome to your new daily ritual.


Scientists, Mothers, Researchers & More

The Team

Kat Schneider,
Founder and CEO

Dr. Luke Bucci,
Research and Development

Liz Reifsnyder,

Lauren Hayes,
Marketing and Growth

Mukti Patel,
Supply Chain and Logistics

Andrew Rickards,
Customer Experience

Sandy Li,

Michelle Mattar,

Sara Reistad-Long,

Only what you need,
Nothing you don’t

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