Ingredient Bios

What the Vitamin Industry Gets Wrong About Vitamin E

There’s no doubt about it: Ritual is a different kind of vitamin. Aside from its fancy snowglobe vibes and delayed-release shell, there’s something else that really sets our capsule apart from most multivitamins: our vitamin E. Vitamin E’s history in the supplement biz is a sordid tale full of misunderstandings. So why is it included in your Ritual? Let’s dive in.

Why You Need Vitamin E

Vitamin E is a natural defender your body needs. It prevents the formation of something called reactive oxygen species (ROS): DNA-damaging substances that are naturally formed in the body when fat oxidizes. ROS formation is a natural part of being human--it occurs literally every time you grab a snack or gobble down your lunch! However, ROS can be problematic in excess, resulting in a type of cell damage known as oxidative stress. Vitamin E and other antioxidants like vitamin C help counteract the damaging effects of ROS. In short, E is good stuff for your DNA and cells.

How to Get It

Vitamin E is available in a wealth of plant-based foods, especially nuts and seeds. You might be low in E if you don’t eat a variety of these foods, but risk of severe deficiency, where you experience scary health effects, is pretty low. Most women in the US are just slightly low in vitamin E, which is why Ritual contains only 10 IU: the perfect amount to bring most of us up to the right levels.

The Vitamin E Drama in the Supplement Industry

Like a lot of nutrients, E comes in many subforms, eight to be exact. But only four of the eight--the tocopherols--are important for us. The most famous of the tocopherols are alpha tocopherol (a-TO) and gamma tocopherol (g-TO).

A healthy diet has both alpha and gamma in similar amounts, but a-TO gets all the love from the supplement industry. Why? Alpha tocopherol is the only type of E that’s been shown to reverse signs of vitamin E deficiency. That’s why, when it came time for scientists to decide on daily value requirements, they gave a-TO all the love, and ignored benefits outside of deficiency-prevention that other vitamin E forms may provide.

Where the daily value literature leads, most vitamin companies follow. That means that most vitamin E supplements contain only a-TO.

Research has shown that eating a diet high in all four tocopherols has real health benefits. And yet, there is active scientific debate around whether vitamin E supplementation is beneficial. The problem? Most of the studies used as ammo in this debate tested only the effects of high-dose a-TO supplements, rather than balanced supplements with the four forms of E found in healthy diets. See the disconnect?

Our Vitamin E Philosophy

At Ritual, we believe in filling the gaps in your diet with the same stuff you get from eating well. We think the vitamin industry is missing something when it comes to vitamin E supplementation. So, we break with tradition and use all the tocopherols--alpha, beta, gamma, delta--just like what’s found in a healthy diet.

If you ask us, it’s just common sense.

Essential
for Women

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