Innovation

We Shed the Sugar

As you know, we’re obsessed with details. In that spirit, I wanted to share that after months of nagging our scientists and manufacturers, we’ve made an exciting change to ensure that Essential for Women is as healthy and clean as possible.

I’m stoked to tell you that our product is not only soy-free, gluten-free, non-GMO and vegan—it’s now sugar-free as well. As a mom, I try my best to limit the amount of sugar my family eats. So even though the entire bottle of EFW had just a speck of cane sugar, it still bugged me. When we were told that using sugar was unavoidable, we pushed our scientists to break with the rest of the industry to do things differently. After months of R&D, we figured out how to replace the sweet stuff with a type of plant fiber similar to the ingredient that the capsule itself is made from.

Constantly improving is one of our team’s core values. Scientists make new breakthroughs every day, and we are committed to implementing the latest innovations on an ongoing basis so that you receive the very best. In fact, the kind of challenge that excites us the most is finding new ways to improve, even when we’re told there isn’t anything more we can do.

We don’t take no for an answer and neither should you. If you have any ideas about how we can do better, please let us know at my@ritual.com.

Kat

Essential
for Women

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