Ingredient Bios: Omega-3

In the party of health and nutrition, it seems like omega-3 fatty acids are the guests of honor. EPA and DHA are famous for lowering the risk of heart disease, inflammation and even cancer. In 2004, the FDA went so far as to say that, “supportive but not conclusive research shows that consumption of EPA and DHA [omega-3] fatty acids may reduce the risk of coronary heart disease.” Which is about as breathlessly gushing a testimonial you’ll get from the FDA.

And it’s not just heart health, there are supportive claims for omega-3 that suggest it helps with everything from depression and dementia to asthma and fetal development. Yet, the vast majority of us aren’t getting enough. Here’s why: The most common source of omega-3 fatty acids are what’s called marine based, meaning you get them from fish. Not only does this create a problem for vegans and vegetarians, but any wild fish consumption always carries the risk of elevated mercury and heavy metal absorption (which can lead to poisoning). It’s typically not a huge concern if you limit your consumption to twice weekly. However, what do you do in the case of a daily supplement?

We knew we'd solved for all of these problems when we connected with DSM, the manufacturer of life’sOmega®, an algae-derived omega-3 DHA & EPA oil that was developed in conjunction with NASA as part of a program to create sustainable environments in space (read more about that here). Thanks to them, we can say that our omega-3s are not only out of this world, but vegan-friendly, sustainable and clean as well.

Incorporating life’sOmega® into our product, we could get back to the heavy-lifting of designing our visionary vitamin, Essential for Women. Those who are so inclined may still enjoy their weekly salmon filet, but we’ve got the rest covered. Our algae-based nutrient successfully bridges that Omega-3 intake gap, so that meat eaters and vegans alike can get the healthy omega-3 fats that we all need. No more swimming upstream to better health.

FDA quote: http://www.fda.gov/SiteIndex/ucm108351.htm
Burrs: http://www.asbmb.org/asbmbtoday/asbmbtoday_article.aspx?id=18162
The rest: Supplier Q&A

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