Why Ritual is More Than a Multivitamin

Not to brag, but we do think it’s true. Here’s why.

Thursday, April 19, 2018

Why Ritual is More Than a Multivitamin

Multivitamin by Definition

When we talk about Essential for Women (EFW) here at Ritual, we find ourselves saying it’s “more than a multivitamin.” Not to brag, but we do think it’s true. Here’s why: yes, Ritual is a vitamin that includes multiple nutrients, which means the term “multivitamin” applies, but Ritual also offers way more than traditional multivitamins do.

Differences in Value

Other multivitamins don’t offer the same benefits for the same value. Instead of making you cobble together everything you need, EFW gives you the nine proven nutrients your body needs most, all in one. Traditional multivitamins don’t include Omega-3s like Ritual does, because they expect that you’ll purchase a separate Omega-3 supplement.

When purchased separately, the same ingredients in EFW would cost a total of over $250...that’s a pretty wild Amazon order price tag, right? Instead, Ritual is just $1 a day ($30 a month) for life-long health benefits right at your door.

Differences in Ingredients

We sourced the 9 ingredients found in EFW carefully, making sure they were the best for your body. Ritual uses the exact same molecular forms of nutrients that are found in our body’s cells and in healthy foods. This is not the norm for most multivitamins.

Folate is an excellent example. You’ll often see folic acid (a manufactured form of folate) in supplements instead of methyltetrahydrofolate (the natural most active form of folate). This can be problematic, as up to 40% of women can’t metabolize folic acid due to a gene variation...and most women don’t even know if they have the gene variation. No worries with Ritual, though: we give you methyltetrahydrofolate so that your body can absorb it no matter what. The same goes for our other 8 ingredients.

If you won’t take our word for it, we get it: we don’t believe everything we read either. We’re proud skeptics, and we expect our customers to be too. We’re proud of the nutrients we’ve sourced and the science behind them, which is why we’ve published our ingredients and fully traceable supply chain in plain view on our site. You deserve to know exactly what you’re putting in your body, and where it comes from. Also, your happiness is guaranteed - so you really have nothing to lose.

Have a question about our choices and methods? Shoot us an email at [email protected] and we’ll give you the lowdown.

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"Ritual imagined a vitamin that offered only essential nutrients and detailed information about what they do and where they come from."

for Women

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