When our founder, Kat, decided to make a better multivitamin, a lot of people in the supplement industry told her it was impossible to create a product that would meet her standards for transparency, safety, and quality. Thankfully, she didn’t listen to them. Instead, she found Luke, our VP of Research and Development, and together they developed Essential for Women, our revolutionary reinvention of the multivitamin. Combining Kat’s vision with Luke’s 33 years of scientific expertise, the team created a product development process that we’re proud to call our own. So how exactly did we build Essential for Women? Let’s break it down.
We identified the nutrients that you need
Typical multivitamins are packed with a lot of nutrients you don’t need: these nutrients are the ones we found women already get enough of from food. Those multivitamins also contained a lot of questionable fillers that you don’t want. This is why Kat decided to create her own vitamin. Needless to say, it was important to us to raise the current standards and figure out what women really need in a multi.
Dr. Luke and the rest of our team combed through over 10,000 scientific studies, deeply evaluating the research and leveraging the totality of the evidence to figure out which nutrients women aren’t getting enough of in their diets, and which of those nutrients are essential to a woman’s health. We mostly focused on human studies, which tell us at what form each nutrient is most active and how much of it we should get on a daily basis.
When evaluating each nutrient, we applied five filters:
Intake:How much of each nutrient does the average woman get from food?
Status:How much of each nutrient is naturally present in her body?
Function:We looked at how each nutrient functions inside the body and whether it needs help from other nutrients to work best.
Accessibility:We considered different diets (hi, vegans!), lifestyles, and the common gaps that traditional nutrition guidelines don’t account for.
Compatibility:We chose the same nutrient forms as in our cells and healthy foods
After all that, we narrowed in on a simple conclusion: 90% of American women aren’t getting enough of just nine essential nutrients from food alone. Rather than conforming to the Daily Value dosage recommendations that most companies use, we carefully calculated the right amount of every nutrient so that our vitamin fills the gaps but doesn’t load you up with unnecessarily high dosages.